LinkedIn is a professional platform for creating your network.

The prime people who use this platform are job-seekers, salespersons and businessmen. Job seekers use LinkedIn to find their dream job. This is possible by connecting with the recruiters. Salespersons and businessmen, use LinkedIn to solidify their network and find ideal clients. As a LinkedIn expert coach people to leverage the platform in the best way to achieve their goals. Now goals can be different for different sets of target audiences. This can include coaching businessmen for LinkedIn marketing. LinkedIn coaching also includes providing the client support for his/her profile creation for job seekers in a way to attract a call from his/her dream company.

In recent years, LinkedIn has attracted a huge number of population worldwide.

Below stats from will convince you about the huge significance of the LinkedIn platform.

• There are a total of 810 million LinkedIn users
• Present in 200 countries and territories worldwide
• The total active monthly users are 310 million
• The number of new LinkedIn members per second is 2
• 51% of US College Graduates use LinkedIn
• 185 million people in the US have active LinkedIn profiles
• 211 million people of Europe have active LinkedIn profiles
• 224 211 million people of Asia have active LinkedIn profiles
• 49 million people use LinkedIn to search jobs each week and 6 people are hired every minute
• According to the platform, 4 out of 5 LinkedIn members drive business decisions in some form
• LinkedIn is the #1 channel B2B marketers use to distribute content at 94%
• 73% of buyers are more likely to consider a brand if the salesperson reaches out via LinkedIn
• 91% of marketing executives list LinkedIn as the top place to find quality content
• 93% of B2B marketers include LinkedIn in their digital marketing mix
• There are 15 million open jobs currently on LinkedIn offered by more than 57 companies listed total in LinkedIn
• There are 100 million job applications on LinkedIn every month
• Remote work searches on Linkedin tripled after the pandemic
• More than 95% of recruiters use LinkedIn on a regular basis
• Over 35 million people were hired by someone they connected with on the platform
• LinkedIn is also a huger business, its 2021 annual revenue was 10 billion USD
• LinkedIn turned 19 years old in 2022

The above statistics are enough to realise the huge importance that LinkedIn has for professionals. Now, the thing is that not everyone has a command on this platform. Though people want to build a network and leverage LinkedIn for their purpose, they don’t know how to do it. This is when a Linkedin specialists comes handy.

I would introduce you to some LinkedIn strategies you might discuss with me during our coaching sessions.

The Power of LinkedIn Marketing

Most of the B2B and B2C marketers need to learn the basics of LinkedIn marketing. You must be aware of the LinkedIn marketing techniques. So let’s discuss some of them.

LinkedIn Rich Content

There are individuals who have gained a lot of followers by posting rich-content. Companies are investing time in LinkedIn content marketing to reach their target audience. LinkedIn is way more expensive than other social media platforms when it comes to advertising costs, but the way they can target clients is also way more efficient. Why is that?

Though Facebook and twitters get more attention, LinkedIn attracts more serious professionals, with more specific professional interest.

People are creating different types of posts on LinkedIn for driving the audience. Some write blog posts. Others market through infographics and posters. These LinkedIn posts then get liked and shared by your connections. This increases the reputation of the person and helps him/her to attract leads for the business.

You must learn how to tailor the content best around your target audience. The blog posts should not look pushy and should be convincing enough as well.

As a LinkedIn profile coach, I’m helping clients recognising the importance of goal-driven content marketing. This includes:

• Creating your professional network
• Providing original information
• Being interesting in the approach
• Not being self-centred
• Crafting a marketing piece that can spark discussions
• Relevant plan for your newsfeed.

Recycling Other People’s Content

Marketing doesn’t demand to create an original piece every time. On LinkedIn you can recycle others’ posts for their on purpose.

Most of the content you see is a duplicate. Still, it manages to resonate with the audience. How does this happen? It’s simple — the way in which the person crafts the message the second time is new and unique.

You can learn how to reproduce existing content in innovative ways. These ways must connect at once with the audience like never before.

Recycling content will save time and energy. At the same time, your client will have more updates to share with his/her audience. This is possible by turning content into images, illustrations, infographics, quotes, etc.

Posting Case Studies

Another very important LinkedIn marketing strategy is posting case studies. Insightful case studies tend to attract valuable audiences. The audience who can connect with the case studies is more probable to invest in your interest.

Suppose you are a wedding planner. You want people to know about your business and attract prospects through LinkedIn. Sharing posts that show successful events with images of decors will attract clients. At the same time, you can post effective case studies.

How to write a case study? It speaks about difficult situations faced during one of the events. It outlines measures he took to handle the same. People looking for serious wedding event planners may get impressed by your post. They will know that your wedding planning team knows to deal with hard situations. Thus the chances of a prospective client approaching you with an enquiry will increase.

Not only businesses, but this also helps individuals. A designer who is looking for a job can write a case study explaining the thought-process. This may impress his/her connections. Who knows one of them may include the CEO of a reputed company!

Educating The Audience On LinkedIn

As a LinkedIn profile coach I usually also guide clients to post content that educates people. This helps the audience in realising that the intentions are not to sell services and earn money. The audience gets to know that indeed one’s expertise is valuable. This will help one to grow the network beyond the industry. Educating and informing the audience is the best way to gain their trust.

Let’s suppose you run a travel agency. You can post content that includes things other than your own services and offerings. This can include- “Top 10 must-visit places in Paris” etc.

This will broaden your connection base and so will the list of prospects.

Learning About Potential Customers Before Reaching Out

I work as a LinkedIn profile coach with clients on fixed duration. Our collaboration with you as a client will be for a given period. My aim is bringing the largest results during our cooperation.

Making connections on Linkedin is somewhat similar to networking at a party.

If your prospective connection is not interested when receiving your invitation he/she will not confirm your connection. LinkedIn marketing doesn’t mean sending random connection requests and gathering followers. You cannot just throw your business cards to random people around, right? Do you know that you can send limited connection requests in a set duration? Also sending too many connection requests is a bad practice. It can even lead to blacklisting of your profile.

An effective strategy is to first research the market and potential customers. Thereafter, tell them your motives, use the notes at making and invite. Marketing is not about gaining a crowd. It is about gaining potential customers. Only valuable customers can double annual revenue.

You can also learn how to identify their potential audience on LinkedIn. Know about them and then show a deep interest in them. Only then they can get the much-needed attention.

How Often Should I Post Content?

Posting too much on LinkedIn can decrease one’s chances to attract an audience. There are negative consequences of too many posts. Spamming the news feed can result connections unfollowing you or your company page.

One or two posts are enough in a day. If they are case studies, one per week will be enough. Also the timings of the post matter. Most people use LinkedIn during the night or early morning. We also cover these minute details during LinkedIn coaching

Building An Outstanding Profile

The first thing that serious LinkedIn members look at is — the person’s LinkedIn profile. It’s one of most important aspect of using LinkedIn properly. Your profile determines how far can you go.

LinkedIn itself provides a vast number of internal areas to improve one’s profile. I provide clients to best fill these areas.

Some tips are:

Headline

Use a specific headline that corresponds with his/her area of interest.

Suppose you are looking for a job in Digital marketing , so you can craft your headline in the following way:

Digital marketing enthusiast| SEO | SEM| PPC| job-seeker

Whenever the recruiters search by one of the above words, your profile may be visible to them. LinkedIn allows only a small set of characters to enter. You you only make the best headline. It is the first thing that will catch the eyes of LinkedIn members.

A Good Photo Makes a Big Difference

88% of business owners admit they are likely to dismiss a profile without a picture.The photograph — usually a headshot — should be professional and trustworthy. Also you might apply the same photo on other networks. This can help people to connect dots especially when you run a business and present on different platforms to maximise your marketing mix.

Summary

The details section gives one a brilliant opportunity to describe your background. I will guide you to make the best use of this action. This must include clients’ brief intro and outline the skills and aspirations. You might also add the contact details. This will help the target audience to connect with the individuals in an easy way.

Lead Generation Strategies

Most of the clients approach me to generate leads via LinkedIn. Your business plan must incorporate this.

There are various ways in which LinkedIn can help in generating leads. A LinkedIn coach must be aware of the different that LinkedIn offers. Not all are good for lead generation.

If lead generation is the prime focus for you then you must go for the Sales navigator package. This includes features such as Advanced search . These can help in gathering leads relative to one’s business.

We will all discuss with my clients to use the following strategies if you want to generate sales leads.

Turning The Company Page Into A Lead-Generation Page

For clients who have a business, a company/business page is a must. Now, having a page is not enough. People don’t know what measures they should take to generate the most leads out of their company page. This is why you might come to me!

My suggestion is to build a conversational company page. This has to be different from a typical company page which gives company details. The company page must direct potential leads to visit the client’s actual website. The LinkedIn company page must aim to boost conversion actions.

Some tips that you want to consider:

• Using a compelling headshot photo for your profile picture
• Creating a clear and compelling pitch in the company’s description.
• Making the recent updates section clickable and conversion focused.

The Power Of Showcase Pages

Showcase pages help to promote individual brands that are extensions of the company. You may have clients that want to market specific brands within their business. You can suggest them to have showcase pages.

Showcase pages are the most useful for B2B marketers. Most of your clients will be unaware of this precious tool. Learn more about LinkedIn Showcase pages to guide your clients on how to maximize their use.

Advanced Search

LinkedIn’s Advanced Search feature helps to identify one’s target audience. Advanced search is a great filter to narrow down your search. One can filter the search by location, current company, industry, past company, etc.

The advanced search brings focused results that help in connecting with relevant people.

Starting Groups

Creating groups is another marvellous LinkedIn lead generation technique. LinkedIn groups offer huge networking opportunities. This is a great way where you can have conversations with like-minded people. This many times results in people getting impressed with your thinking.

You can leverage the power of LinkedIn groups, too. Interaction within the groups makes you appear more human. People always want to connect with real faces. A LinkedIn company page may not lend credibility since there is no real face to contact.

LinkedIn groups give one a chance to build authority and take charge. This can result in gaining connections and encouraging them to take your services. Posting rich-content on the groups and initiating meaningful conversations help in converting leads.

Identifying Partnerships

LinkedIn is not just for exhibiting one’s expertise. If utilised in a proper way, it can help one to gain fruitful partnerships. Socialising might not be your strongest side. You won’t be able to find fruitful partnerships that can help you businesses to grow. We’ll cover the possibilities of collaborating with people who can help you to expand your business.

Utilising Recommendations

LinkedIn supports for endorsements and recommendations. Here’s a formal overview of each feature.

“A skill endorsement is a way for your connections to endorse the skills listed on your profile. A written recommendation isn’t included with this feature.” “A recommendation is a written statement of endorsement from a connection. You can request recommendations from your connections. You can also recommend your connections.

Recommendations can help a lot to connect with the right opportunity. If you are a job-seeker, recommendations can come from friends, teachers, past colleagues, etc.

If you are a business owner, recommendations from previous clients can lend credibility.

As has been noted, endorsements can help people recognize your mastery in a certain area. When hundreds of people endorse you for a skill or recommend you, this builds trust in your audience.

I always emphasise the benefits of recommending and endorsing others. This can result in building fruitful partnerships.

Final Thoughts

As a matter of fact, we have finally come to an end. I am confident that now you have a lot of points to consider to sign up for my LinkedIn Coaching Program. Remember- “What tune comes out of a flute depends on how you play it.” LinkedIn is a great tool, but if someone doesn’t know how to use it to the fullest, the tool will be of no use.

As a LinkedIn profile coach, my job is to coach you to leverage the platform to its best.

Before developing your plan as a CRO, CXO or business owner, or salesperson, it is important to reflect your best self and offer opportunities for others to see “social proof” to show you are who you say you are.

On the one hand, someone who believes they are a VIP and LinkedIn is beneath them may prefer to be invisible, with no information or photo. On the other hand, those who have a purpose and hope to influence others understand that a platform such as LinkedIn provides an opportunity to share their wealth of thoughts, make recommendations and lead.

As an illustration Bill Gates is not likely to use LinkedIn as a connection/communication tool, but he regularly posts activities and articles. After all, 22 million people follow Bill Gates’s activities. It is true that while not every post will be viewed by his followers, they have said in public “Bill Gates is remarkable, I am interested in learning more and potentially share his posts.”

Certainly I will not go in depth to talk here about social media strategy and how it relates to your role and generating profitable revenue. I do want to offer you a starting point and a question: “How will you move people to join you if you are invisible and it is more difficult to refer you or share your work?”

By developing your LinkedIn profile and making it accessible by others, you are opening new doors. If you prefer, as you set up your LinkedIn profile, you can turn off the option for people to contact you via LinkedIn. You can also turn off the notification settings from LinkedIn.

A Simple Planning Guide

Here is a simple planning guide you can follow to create an individual summary paragraph at the top of your LinkedIn profile. This paragraph is one of the most important pieces of your profile. It should be used to highlight the things that are professionally important to you what you want to continue doing in the future.

In crafting this paragraph, first answer the following questions:

Basically it is not necessary to have every question answered. Pick a few of the answers from the fill-in-the-blanks above to use as the paragraph foundation.

Then consider — who is your target audience? Who are your prospective clients, potential collaborators or referral partners? It could be a long list, so I suggest that you pick the top two (maybe three if pushed) and write it as if you are talking to them.

The key to a successful summary paragraph is to make it personal, to let your voice show through.

Another key point is to consider the length of this summary. It’s a balancing act — people won’t read a lot of text and yet if there are specific quantitative results that you want to include you should, with the appropriate formatting (bullet points, white space, etc.)

Before you commit yourself and singup for my Linkedin coaching program — let’s have a clarity call to define your goals. This will provide you a risk-free opportunity to decide if you will use LinkedIn professionally and will save enormous time and effort to understand the algorithm and finally play right according to the rules of the platform.

If you are a professional, here are my thoughts about what your profile summary might say at a very basic level:

As the “your role”, I am responsible for guiding the future success of our organisation while overseeing the business day-to-day. It is important to me that our “clients, staff, resellers, consultants, collaborators” achieve their desired outcomes. For our staff and consultants, it means achieving a quality of life balance between work and play. For our clients, it is important that I provide the staff and support to meet their needs. The successes I have achieved in my years of experience as a “VP, COO, Director, Executive Manager” have prepared me to meet this challenge. I am passionate about helping our clients grow and succeed — it is what keeps them coming back and me engaged.

As a result of absence of recommendations from others, combined with a lack of activity that includes your perspectives or passions your profile might be abanadoned by others. All things considered people will want to cheer, refer and do business with you… or work for you. Don’t leave them empty handed. Your profile is a step in the right direction.